Google Acquires Adscape Media: Interactive Online Gaming Advertisement and Gaming System Developers
Google is said to be paying $ 23 million for the company
Online gaming - untapped market for advertisers?
MMORPGs.
McDonald's Reels in Online Gaming
U.S. Internet advertising climbs 34 pct in 2006
U.S. Internet advertising surged 34 percent last year, reaching a record high
Online Ad Spending Hits $4.8 Billion in Q4 2006
"Major marketers in all categories are coming around to the fact that, yes, the Internet is a great direct sales tool, but in addition it’s a great brand building and brand awareness tool as well."
Search Job Market Moves Into Overdrive
“So on that note, we would love to hear from Search Gurus.”
Brand Marketers Latch Onto Social Networks
Having 5,000 friends on MySpace might start to mean something after all.
Internet display ads up by 17.3 per cent in the US
The trend clearly demonstrates the shift of advertising budgets from traditional media such as print ads towards online, as more people spend time on the internet.
eMarketer: Auto Industry Pouring Money into Digital
With $21 billion in overall ad spending, the automotive industry is still the largest U.S. advertising category.
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